Fashion and Shopping Guide

Posts Tagged ‘good Sports’

The sport dictates of fashion, or so it seems to be happening in recent years due to a very good marketing campaign and a change in position of a very intelligent. I remember my blue tracksuit white stripes of Adidas as a kid, and puma shoes for running with that. Nike, Adidas and Puma have entered fully into the world of fashion. And then there are very fashionable. His shoes and clothing have definitively abandoned exclusive to gyms and stadiums, and now the star of the street and the catwalk. Sneakers or sweatshirts have become essential pieces in the best wardrobe. This trend combines the latest technology in production and material recovery of styles and designs of the past (the vintage). The latest financial results announced are revealing. Puma nearly ten years of uninterrupted growth. Adidas grows 9% in the division of urban fashion. Nike made ​​a record in the last quarter with revenue increasing by 8% and growth of future orders by 11%. This trend reinforces brands and also has allowed the resurgence of others who had been taken down in the race, and Reebok. But not just any sportswear to go to fashion, and there’s the business. Large firms have fully incorporated into their design collections designed for street wear: Nike has released this winter a line of shoes for women in sophisticated leather finishes and have the matching handbag. Sport is fashion and the consumer profile expands every day: from the more professional “fashionista” or collector of limited editions. ” The new market that opens this fashion is huge and shows how it has changed rapidly in distribution: these brands are no longer sold only in sporting goods stores, but also conform to the conventional shoe, but succeed in the most fashionable boutiques. They are also the firms own sports which are opening now the world’s most innovative shops. Puma was for many years a brand of athletic shoes and soccer, which based its marketing on the successes of their athletes and sponsored teams. Puma overhauled in the mid-90 brand to fashion and pioneered in working-class designers. This strategy has led to the recent opening of a Puma in New York in the Meatpacking District recovered: a shop dedicated only to sport-fashion collections, the firm sees as a laboratory of ideas . In the U nests these stores are now a happening, a meeting place where music is playing, no bar, projecting videos of action sports. They are places that understand consumption as a playful act very well and have attracted a young audience . Adidas has presented a collection for Performance division, which is designed specifically for the practice of sport-line signed by Stella McCartney.La fastest growing group is the urban fashion inspired clothing of the past, and for this Adidas has even regained the three-leaf logo. Puma had been a pioneer in collaborating with designers such as Neil Barrett and Mihara Yauhiro. stores the three brands are located in Fuencarral of Chueca, one of the most modern and cosmopolitan Madrid, a new SoHo essential when shopping. They find their clothing lines and chic accessories for men and women. Adidas . Fuencarral, 46 Metro: Tribunal. About 300 m2 dedicated to the collection of Adidas Originals urban designs and other product lines. shoes, clothes, accessories and limited edition products. The Puma Store . Fuencarral, 34 Metro: Tribunal. limited edition models difficult to acquire in other outlets, along with pieces very classic and sports supplements. Nike Madrid .